Atlas


1966 Norton Atlas 750cc 

"Norton’s parent company, AMC, intent on making a profit, decided that rationalization of the brands was the key to their success. To the continuing melancholy of Norton fanatics, they decided to close the ancient home of the marque and transfer production of the entire Norton range from Birmingham's Bracebridge Street to the larger Woolwich home of AJS and Matchless. The next stage of the inexorable process of rationalization was the often-criticized incorporation of bits of Norton motorcycles into the AJS / Matchless range. First of these hybrid machines was the Norton Atlas Scrambler, with Atlas 750cc twin mounted in the AJS/Matchless frame from their single cylinder machines, and strangely, produced for export only. The Atlas engine was proving to be a strong, reliable and fast machine, far more so than the Matchless and AJS counterparts. And so, in the early ‘60s, other variants on the theme were produced for export. The launch of the hybrid onto the home market waited until the appearance of the Matchless G15 Mk2 in 1964. It featured the 750cc Atlas engine, with its twin Monobloc carbs, a pair of chromed mudguards of generous dimensions, forward-mounted footrests and the fitting of Dunlop K70 tires. Motorcycle Mechanics described the machine as 'a good honest performer'.








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